The purpose of DECA is to develop occupational competencies in the field of marketing and management, and to promote understanding and appreciation of our free enterprise system. 

DECA, organized at the national level in 1947, is a tool used by a teacher-coordinator to motivate, inspire, teach, and recognize young people in unique ways. It complements the marketing education classroom instruction and work experiences. DECA's activities focus on competition at the local, state, and national levels in specific occupational skills, leadership development and management training. DECA also offers many opportunities for young people to develop leadership qualities in a student-directed organization.

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